Supon Phornirunlit

Download and listen now to Legendary Graphic Design Supon Phornirunlit in this revealing MP3 Audio interview (or read the transcript)

With his discerning vision and marketing savvy, Supon and his unique design approach have made a substantial contribution to graphic arts, impacting two continents and leaving a rich legacy of style and creativity.

Having launched two businesses, amassed a room full of awards, and produced nearly three dozen graphic design books, Supon has come a long way from the inexperienced student who emigrated from Thailand in 1979 with a determination to achieve success in design. He founded Supon Design Group at age 24.

In a few years, the studio achieved international recognition and earned over 1,000 industry awards, including Gold Awards and Best of Show honors in virtually ever design category from corporate identity, print collateral, and new media to advertising, broadcast, and packaging.

As the studio's creative director, Supon spearheaded the design and development of high-profile projects, such as brand identities for IBM's Olympic sponsorship, graphics for Reagan Washington National Airport, and product design for the Spy Museum, U.S. Open, Coca-Cola, and the Smithsonian. Supon Design Group's work has appeared in publications around the world, including Graphis, Communication Arts, Step-by-Step Graphics, HOW, Art 4D, The Bangkok Post, Novum, Asia, Inc., and GM. Supon also served on the boards of the Art Directors Club of Metro Washington and the Broadcast Designers Association.

Supon sold the studio in 1999 and remained as executive creative director until April of 2003.

In the fall of 2005, he founded Supon Creative Enterprises, working with selected clients on various graphic projects and producing his own home product line. And now Supon Creative Enterprises promises a world of exceptional, exclusive projects, all uniquely Supon.

Learn:

• How to "use" design annuals to make yourself a better designer
• Why you should design as client NOT design as a designer
• How to make your clients feel comfortable and trust you
• Why designers need to learn about marketing and researching their industries

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